EXPLORING THE IMPACT OF DEEPFAKE ADVERTISEMENTS ON AD AVOIDANCE AND CONSUMER BEHAVIOR IN THE FASHION INDUSTRY - koreascholar

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EXPLORING THE IMPACT OF DEEPFAKE ADVERTISEMENTS ON AD AVOIDANCE AND CONSUMER BEHAVIOR IN THE FASHION INDUSTRY

Inês Rodrigues, João Guerreiro, Sandra Loureiro

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/434630

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Global Fashion Management Conference

2024 Global Fashion Management Conference at Milan (2024.07)
pp.516-521

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Deepfake Deepfake-generated advertising Artificial intelligence Advertisement Advertising Fashion industry

저자

Inês Rodrigues(ISCTE-Instituto Universitário de Lisboa)
João Guerreiro(ISCTE-Instituto Universitário de Lisboa and Business Research Unit (BRU))
Sandra Loureiro(ISCTE-Instituto Universitário de Lisboa and Business Research Unit (BRU))

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