BEING FASHION WITH A PURPOSE: EXPLORING CONSUMERS' WILLINGNESS TO PAY FOR SUSTAINABLE FASHION - koreascholar

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BEING FASHION WITH A PURPOSE: EXPLORING CONSUMERS' WILLINGNESS TO PAY FOR SUSTAINABLE FASHION

Aihoor Aleem, Sandra Maria Correia Loureiro, Mónica Santos

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/434631

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Global Fashion Management Conference

2024 Global Fashion Management Conference at Milan (2024.07)
pp.522-526

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Sustainability; Fashion Green marketing Brand coolness Willingness to pay

저자

Aihoor Aleem(IADE and Business Research Unit (BRU-IUL))
Sandra Maria Correia Loureiro(ISCTE-Instituto Universitário de Lisboa and Business Research Unit (BRU-IUL))
Mónica Santos(ISCTE-Instituto Universitário de Lisboa)

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