THE IMPACT OF CONTRAST ANIMAL LOGO ON BRAND COOL PERCEPTION - koreascholar

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THE IMPACT OF CONTRAST ANIMAL LOGO ON BRAND COOL PERCEPTION

NAN BI, JIELING TANG, CHENGYUE YIN

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/434634

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Global Fashion Management Conference

2024 Global Fashion Management Conference at Milan (2024.07)
p.529

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Brand logo Perceived coolness Contrast animal Stereotype content model

저자

NAN BI(Business school, Northeast Normal University)
JIELING TANG(Business school, Northeast Normal University)
CHENGYUE YIN(Business school, Northeast Normal University)

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