PERCEIVED PERSONALIZATION AND CRITICAL SUCCESS FACTORS IN DIGITAL FASHION: AN INSIGHT FROM FASHION CONSUMERS - koreascholar

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PERCEIVED PERSONALIZATION AND CRITICAL SUCCESS FACTORS IN DIGITAL FASHION: AN INSIGHT FROM FASHION CONSUMERS

Tekila Harley Nobile, Lorenzo Cantoni

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/434636

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Global Fashion Management Conference

2024 Global Fashion Management Conference at Milan (2024.07)
pp.535-544

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Perceived personalization Online fashion Consumer experiences Focus groups Critical success factors

저자

Tekila Harley Nobile(Sotheby’s Institute of Art)
Lorenzo Cantoni(Università della Svizzera italiana)

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