AUGMENTED LUXURY: NFTs AND THE DIGITAL ENRICHMENT OF LUXURY BRAND AND ART COLLABORATIONS - koreascholar

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AUGMENTED LUXURY: NFTs AND THE DIGITAL ENRICHMENT OF LUXURY BRAND AND ART COLLABORATIONS

Federica Carlotto

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/434637

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Global Fashion Management Conference

2024 Global Fashion Management Conference at Milan (2024.07)
pp.545-549

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Non-fungible tokens (NFTs)Luxury brands Art collaborations Digital Assets Postdigital consumption

저자

Federica Carlotto(Sotheby’s Institute of Art)

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