UNLEASHING QUIET LUXURY: CRAFTING VALUE FOR THE INCONSPICUOUS CONSUMER - koreascholar

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UNLEASHING QUIET LUXURY: CRAFTING VALUE FOR THE INCONSPICUOUS CONSUMER

Alice Noris, Isabella Maggioni

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/434638

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Global Fashion Management Conference

2024 Global Fashion Management Conference at Milan (2024.07)
pp.550-554

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Quiet luxury Inconspicuous consumption Brand management

저자

Alice Noris(ESCP Business School, University of Applied Sciences and Arts of Southern Switzerland (SUPSI))
Isabella Maggioni(ESCP Business School)

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