CONSUMER AMBIVALENCE TOWARD AI-GENERATED IMAGES: THE MODERATING ROLE OF COMMERCIAL VERSUS NONCOMMERCIAL CONTENT TYPE - koreascholar

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CONSUMER AMBIVALENCE TOWARD AI-GENERATED IMAGES: THE MODERATING ROLE OF COMMERCIAL VERSUS NONCOMMERCIAL CONTENT TYPE

Garim Lee, Jinsu Park, Hye-Young Kim

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URLhttps://db.koreascholar.com/Article/Detail/434639

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Global Fashion Management Conference

2024 Global Fashion Management Conference at Milan (2024.07)
p.555

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

AI-generated content Content type Ambivalence Skepticism Liking

저자

Garim Lee(Indiana University)
Jinsu Park(University of Minnesota)
Hye-Young Kim(University of Minnesota)

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