SCRIPTED SUCCESS? INVESTIGATING THE PERSUASIVE POWER OF AI-GENERATED COPY IN DIGITAL FASHION MARKETING - koreascholar

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SCRIPTED SUCCESS? INVESTIGATING THE PERSUASIVE POWER OF AI-GENERATED COPY IN DIGITAL FASHION MARKETING

Courtney Chrimes, Rosy Boardman, Marta Blazquez Cano

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/434640

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Global Fashion Management Conference

2024 Global Fashion Management Conference at Milan (2024.07)
pp.556-557

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Generative AI Digital fashion marketing Consumer behaviour Content marketing

저자

Courtney Chrimes(Department of Materials, University of Manchester)
Rosy Boardman(Department of Materials, University of Manchester)
Marta Blazquez Cano(Department of Materials, University of Manchester)

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