SCRIPTED SUCCESS? INVESTIGATING THE PERSUASIVE POWER OF AI-GENERATED COPY IN DIGITAL FASHION MARKETING - koreascholar

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SCRIPTED SUCCESS? INVESTIGATING THE PERSUASIVE POWER OF AI-GENERATED COPY IN DIGITAL FASHION MARKETING

Courtney Chrimes, Rosy Boardman, Marta Blazquez Cano

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URLhttps://db.koreascholar.com/Article/Detail/434640

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Global Fashion Management Conference

2024 Global Fashion Management Conference at Milan (2024.07)
pp.556-557

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

저자

Courtney Chrimes(Department of Materials, University of Manchester)
Rosy Boardman(Department of Materials, University of Manchester)
Marta Blazquez Cano(Department of Materials, University of Manchester)

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