GENERATIVE AI BESTOWS MORE REALISTIC FORMS UPON VIRTUAL ASSISTANTS: EXAMINING THE IMPACT OF VIRTUAL AVATAR ASSISTANT’S FORM REALISM ON CONSUMER FUN AND USAGE INTENTION - koreascholar

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GENERATIVE AI BESTOWS MORE REALISTIC FORMS UPON VIRTUAL ASSISTANTS: EXAMINING THE IMPACT OF VIRTUAL AVATAR ASSISTANT’S FORM REALISM ON CONSUMER FUN AND USAGE INTENTION

Hanfei XUE, Jiayu WANG, Szeman CHONG, Shakira TWIJSEL, Minkyeong BAE, Chung-Wha (Chloe) KI, Christina WONG

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URLhttps://db.koreascholar.com/Article/Detail/434641

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Global Fashion Management Conference

2024 Global Fashion Management Conference at Milan (2024.07)
pp.558-563

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Visual appearance Virtual avatar assistants (VAAs)Consumer fun theory Form realism Online shopping experience

저자

Hanfei XUE(The Hong Kong Polytechnic University)
Jiayu WANG(The Hong Kong Polytechnic University)
Szeman CHONG(The Hong Kong Polytechnic University)
Shakira TWIJSEL(The Hong Kong Polytechnic University)
Minkyeong BAE(The Hong Kong Polytechnic University)
Chung-Wha (Chloe) KI(The Hong Kong Polytechnic University)
Christina WONG(The Hong Kong Polytechnic University)

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