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GENERATIVE AI BESTOWS MORE REALISTIC FORMS UPON VIRTUAL ASSISTANTS: EXAMINING THE IMPACT OF VIRTUAL AVATAR ASSISTANT’S FORM REALISM ON CONSUMER FUN AND USAGE INTENTION

Hanfei XUE, Jiayu WANG, Szeman CHONG, Shakira TWIJSEL, Minkyeong BAE, Chung-Wha (Chloe) KI, Christina WONG
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  • URLhttps://db.koreascholar.com/Article/Detail/434641
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Global Fashion Management Conference
2024 Global Fashion Management Conference at Milan (2024.07)
pp.558-563
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
키워드
Visual appearanceVirtual avatar assistants (VAAs)Consumer fun theoryForm realismOnline shopping experience
저자
  • Hanfei XUE(The Hong Kong Polytechnic University)
  • Jiayu WANG(The Hong Kong Polytechnic University)
  • Szeman CHONG(The Hong Kong Polytechnic University)
  • Shakira TWIJSEL(The Hong Kong Polytechnic University)
  • Minkyeong BAE(The Hong Kong Polytechnic University)
  • Chung-Wha (Chloe) KI(The Hong Kong Polytechnic University)
  • Christina WONG(The Hong Kong Polytechnic University)
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양식 선택

Hanfei XUE, Jiayu WANG, Szeman CHONG, Shakira TWIJSEL, Minkyeong BAE, Chung-Wha (Chloe) KI, Christina WONG. (2024). GENERATIVE AI BESTOWS MORE REALISTIC FORMS UPON VIRTUAL ASSISTANTS: EXAMINING THE IMPACT OF VIRTUAL AVATAR ASSISTANT’S FORM REALISM ON CONSUMER FUN AND USAGE INTENTION. 2024 GFMC/KSMS International Conference, 558-563.

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