QUALITY VS. IMAGE: SUSTAINABLE BRAND EQUITY WITH A CUSTOMER-BASED APPROACH - koreascholar

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QUALITY VS. IMAGE: SUSTAINABLE BRAND EQUITY WITH A CUSTOMER-BASED APPROACH

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/434645

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Global Fashion Management Conference

2024 Global Fashion Management Conference at Milan (2024.07)
pp.578-581

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Sustainability Brand equity Willingness to pay Halo effect Multi-attribute attitude model

저자

Ken Kumagai(Toyo University)

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