GENDER DIFFERENCES IN IMPLICIT AND EXPLICIT CONTEMPT EMOTION TOWARD 'FEMVERTISING' ADS FEATURING WOMEN WITH SIGNIFICANT MUSCLES USING DIFFERENT ADS FORMATS - koreascholar

논문 상세보기

GENDER DIFFERENCES IN IMPLICIT AND EXPLICIT CONTEMPT EMOTION TOWARD 'FEMVERTISING' ADS FEATURING WOMEN WITH SIGNIFICANT MUSCLES USING DIFFERENT ADS FORMATS

Lior Avieli, Dr. Enav Friedmann, Dr. Merav Weiss-Sidi

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/434647

모든 회원에게 무료로 제공됩니다.

Global Fashion Management Conference

2024 Global Fashion Management Conference at Milan (2024.07)
pp.583-584

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Femvertising Gender dynamics Emotional responses Implicit contempt Empowerment perception Subtle and blatant messages

저자

Lior Avieli(Ben-Gurion University of The Negev)
Dr. Enav Friedmann(Ben-Gurion University of The Negev)
Dr. Merav Weiss-Sidi(Ruppin Academic Center)

같은 권호 다른 논문