MOTIVATIONS AND MEDIA INFLUENCES THAT DRIVE MILLENNIALS AND GEN Z ONLINE LUXURY PURCHASING DECISIONS - koreascholar

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MOTIVATIONS AND MEDIA INFLUENCES THAT DRIVE MILLENNIALS AND GEN Z ONLINE LUXURY PURCHASING DECISIONS

Vittoria Lama, Patricia Sanmiguel Arregui, Tekila Harley Nobile

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URLhttps://db.koreascholar.com/Article/Detail/434774

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Global Fashion Management Conference

2024 Global Fashion Management Conference at Milan (2024.07)
pp.603-607

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

저자

Vittoria Lama(Università della Svizzera italiana)
Patricia Sanmiguel Arregui(University of Navarra)
Tekila Harley Nobile(Sotheby’s Institute of Art)

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