FROM VIRTUAL WINE TASTING TO WINE CLUB MEMBERSHIP: FOCUSING ON LUXURY WINE BRANDS - koreascholar

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FROM VIRTUAL WINE TASTING TO WINE CLUB MEMBERSHIP: FOCUSING ON LUXURY WINE BRANDS

Kyuho Lee, Stella Kladou, Ahmet Usakli

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/434777

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Global Fashion Management Conference

2024 Global Fashion Management Conference at Milan (2024.07)
p.624

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Social identity theory Sense of belonging Virtual wine tasting Small luxury winery Wine club membership

저자

Kyuho Lee(Sonoma State University)
Stella Kladou(Hellenic Mediterranean University)
Ahmet Usakli(Boğaziçi University)

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