THE EFFECT OF VIRTUAL INFLUENCER’S PERCEIVED SIMILARITY ON ADVERTISEMENT ATTITUDE - koreascholar

논문 상세보기

THE EFFECT OF VIRTUAL INFLUENCER’S PERCEIVED SIMILARITY ON ADVERTISEMENT ATTITUDE

Jihyeon Lee, Hanku Kim

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/434779

모든 회원에게 무료로 제공됩니다.

Global Fashion Management Conference

2024 Global Fashion Management Conference at Milan (2024.07)
p.638

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

저자

Jihyeon Lee(Kyungpook National University)
Hanku Kim(Kyungpook National University)

같은 권호 다른 논문