THE EFFECT OF VIRTUAL INFLUENCER’S PERCEIVED SIMILARITY ON ADVERTISEMENT ATTITUDE - koreascholar

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THE EFFECT OF VIRTUAL INFLUENCER’S PERCEIVED SIMILARITY ON ADVERTISEMENT ATTITUDE

Jihyeon Lee, Hanku Kim

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/434779

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Global Fashion Management Conference

2024 Global Fashion Management Conference at Milan (2024.07)
p.638

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Luxury brand Perceived sustainability Mindfulness Purchase intention

저자

Jihyeon Lee(Kyungpook National University)
Hanku Kim(Kyungpook National University)

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