THE ROLE OF SOCIOCULTURAL FACTORS IN SAUDI CONSUMERS’ ATTITUDES TOWARDS SOCIAL MEDIA ADVERTISING AND PURCHASE INTENTIONS WITHIN THE CLOTHING INDUSTRY: A SYSTEMATIC LITEARTURE REVIEW - koreascholar

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THE ROLE OF SOCIOCULTURAL FACTORS IN SAUDI CONSUMERS’ ATTITUDES TOWARDS SOCIAL MEDIA ADVERTISING AND PURCHASE INTENTIONS WITHIN THE CLOTHING INDUSTRY: A SYSTEMATIC LITEARTURE REVIEW

Lamis Sultan Aldawish, Dulekha Kasturiratne, Jonathan Lean, Shaofeng Liu

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URLhttps://db.koreascholar.com/Article/Detail/434780

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Global Fashion Management Conference

2024 Global Fashion Management Conference at Milan (2024.07)
pp.639-649

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

저자

Lamis Sultan Aldawish(University of Plymouth)
Dulekha Kasturiratne(University of Plymouth)
Jonathan Lean(University of Plymouth)
Shaofeng Liu(University of Plymouth)

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