THE ROLE OF SOCIOCULTURAL FACTORS IN SAUDI CONSUMERS’ ATTITUDES TOWARDS SOCIAL MEDIA ADVERTISING AND PURCHASE INTENTIONS WITHIN THE CLOTHING INDUSTRY: A SYSTEMATIC LITEARTURE REVIEW - koreascholar

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THE ROLE OF SOCIOCULTURAL FACTORS IN SAUDI CONSUMERS’ ATTITUDES TOWARDS SOCIAL MEDIA ADVERTISING AND PURCHASE INTENTIONS WITHIN THE CLOTHING INDUSTRY: A SYSTEMATIC LITEARTURE REVIEW

Lamis Sultan Aldawish, Dulekha Kasturiratne, Jonathan Lean, Shaofeng Liu

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/434780

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Global Fashion Management Conference

2024 Global Fashion Management Conference at Milan (2024.07)
pp.639-649

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Social Media Advertising Fashion Industry Consumer Attitudes Purchase Intentions Cultural Factors Social Factors Digital Marketing

저자

Lamis Sultan Aldawish(University of Plymouth)
Dulekha Kasturiratne(University of Plymouth)
Jonathan Lean(University of Plymouth)
Shaofeng Liu(University of Plymouth)

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