논문 상세보기

FASHIONING BODY POSITIVITY CONSUMER PERCEPTIONS AND PURCHASE BEHAVIOUR IN THE REALM OF BODY POSITIVE FASHION BRANDS, CONSIDERING BODY IMAGE AND BELIEF CONGRUENCE

  • 언어ENG
  • URLhttps://db.koreascholar.com/Article/Detail/434782
모든 회원에게 무료로 제공됩니다.
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
저자
  • Vanessa Kowald(Católica Lisbon School of Business and Economics)
  • Vera Herédia Colaço(Católica Lisbon School of Business and Economics)