FASHIONING BODY POSITIVITY CONSUMER PERCEPTIONS AND PURCHASE BEHAVIOUR IN THE REALM OF BODY POSITIVE FASHION BRANDS, CONSIDERING BODY IMAGE AND BELIEF CONGRUENCE - koreascholar

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FASHIONING BODY POSITIVITY CONSUMER PERCEPTIONS AND PURCHASE BEHAVIOUR IN THE REALM OF BODY POSITIVE FASHION BRANDS, CONSIDERING BODY IMAGE AND BELIEF CONGRUENCE

Vanessa Kowald, Vera Herédia Colaço

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/434782

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Global Fashion Management Conference

2024 Global Fashion Management Conference at Milan (2024.07)
p.2

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Body positivity Body image Belief congruence Fashion advertising

저자

Vanessa Kowald(Católica Lisbon School of Business and Economics)
Vera Herédia Colaço(Católica Lisbon School of Business and Economics)

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