THE NEW AGE OF DIGITAL DIGITAL TRANSFORMATION OF THE CHINESE LUXURY MARKET - koreascholar

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THE NEW AGE OF DIGITAL DIGITAL TRANSFORMATION OF THE CHINESE LUXURY MARKET

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Global Fashion Management Conference

2024 Global Fashion Management Conference at Milan (2024.07)
pp.650-651

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Luxury consumer experience Luxury brand Promotion Chinese luxury market E-commerce Digital marketing

저자

Dong Yang(Fashion Institute of Technology)

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