논문 상세보기

THE NEW AGE OF DIGITAL DIGITAL TRANSFORMATION OF THE CHINESE LUXURY MARKET

Dong Yang
  • 언어ENG
  • URLhttps://db.koreascholar.com/Article/Detail/435015
모든 회원에게 무료로 제공됩니다.
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
키워드
Luxury consumer experienceLuxury brandPromotionChinese luxury marketE-commerceDigital marketing
저자
  • Dong Yang(Fashion Institute of Technology)