INDULGENCE UNLEASHED: EXPLORING MOTIVATIONS BEHIND SOCIAL MEDIA SHARING OF GASTRONOMIC EXPERIENCES FOR LUXURY BRANDS - koreascholar

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INDULGENCE UNLEASHED: EXPLORING MOTIVATIONS BEHIND SOCIAL MEDIA SHARING OF GASTRONOMIC EXPERIENCES FOR LUXURY BRANDS

Sanghee Kim, Hyo Jung (Julie) Chang, Leslie Cuevas

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URLhttps://db.koreascholar.com/Article/Detail/435016

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Global Fashion Management Conference

2024 Global Fashion Management Conference at Milan (2024.07)
p.652

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Experiential luxury consumption Gastronomic experience Luxury brand Social media sharing motivation Cross-cultural setting

저자

Sanghee Kim(Texas Tech University)
Hyo Jung (Julie) Chang(Texas Tech University)
Leslie Cuevas(Texas Tech University)

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