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BOOSTING THE SECONDHAND PRODUCTS MARKET: HOW THE INTERSECTION OF BRAND EQUITY AND SUSTAINABILITY PRONENESS MAY INCREASE CONSUMERS INTENTION TO PURCHASE SECONDHAND PRODUCTS
Fábio Shimabukuro Sandes
- 언어ENG
- URLhttps://db.koreascholar.com/Article/Detail/435018
키워드
Second-hand MarketBrand EquitySustainability OrientationConsumer BehaviorDigital Marketplace.
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