WE ARE NOT THAT DIFFERENT, ARE WE? A PRELIMINARY EXPLORATION OF EMOTIONAL RESPONSES AND TOPICS IN INFLUENCER MARKETING - koreascholar

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WE ARE NOT THAT DIFFERENT, ARE WE? A PRELIMINARY EXPLORATION OF EMOTIONAL RESPONSES AND TOPICS IN INFLUENCER MARKETING

Jessica Bosisio, Gioele Zamparo

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/435019

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Global Fashion Management Conference

2024 Global Fashion Management Conference at Milan (2024.07)
pp.656-669

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Influencer marketing Emotional marketing Virtual influencer Real influencer

저자

Jessica Bosisio(University of Milan Bicocca)
Gioele Zamparo(University of Udine)

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