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EVALUATING DIFFERENTIATION BETWEEN TWO NATIVE DIGITAL FASHION RETAIL BRANDS: ZALESKI AND MYSA - A MULTIPLE CASE STUDY
Julia Bego Siqueira, Victoria Marie Murakami, Viviane Moura Ferreira
- 언어ENG
- URLhttps://db.koreascholar.com/Article/Detail/435021
키워드
Fashion retailDigitally native brandBrand communityMarketing strategyOn-demand productionCustomizationSocial media engagement
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