TRANSPARENCY MATTERS: THE DYNAMICS OF SUSTAINABLE MARKETING IN SLOW FASHION, PRICE VS PRODUCTION TRANSPARENCY - koreascholar

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TRANSPARENCY MATTERS: THE DYNAMICS OF SUSTAINABLE MARKETING IN SLOW FASHION, PRICE VS PRODUCTION TRANSPARENCY

Kaja Alberta de Koff, Alexandra Sierra Rativa

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/435182

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Global Fashion Management Conference

2024 Global Fashion Management Conference at Milan (2024.07)
pp.671-687

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Slow fashion consumption Sustainable marketing practices Purchase intention Purchase behavior Attitude toward the advertisement Price and production transparency

저자

Kaja Alberta de Koff(Erasmus University Rotterdam)
Alexandra Sierra Rativa(Erasmus University Rotterdam)

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