This study aimed to understand the needs of consumers in the meal kit market and determine the impact of meal kit selection attributes according to the consumption behavior of single-person households on purchase decisions and satisfaction. A summary of the results of this study is as follows: First, the most frequent purchase frequency of meal kits was 2 to 3 times a month. The reason for purchase was that it was easy to consume, and the most common purpose of purchase was for consumption. Second, four factors, including health, convenience, taste, and economics, were derived as a result of a factor analysis of meal kit selection attributes. The difference in meal kit selection attributes according to age groups revealed that those in their 20s had high scores with respect to health and taste factors, and economic factors appeared statistically significant. Third, an analysis of the meal kit product selection attributes showed that health and taste factors had a positive influence on satisfaction. This can be said to reflect the tendency of single-person households to give weightage to healthy eating and to purchase products that can be consumed conveniently.

Abstract
I. 서 론
II. 연구 내용 및 방법
    1. 조사 대상 및 자료 수집 방법
    2. 설문지의 구성
    3. 통계분석
III. 결과 및 고찰
    1. 조사대상자의 일반사항
    2. 조사대상자의 밀키트 이용 실태
    3. 1인 가구 밀키트 선택 속성의 요인분석
    4. 밀키트 선택속성 요인이 만족도와 구매의사 결정에 미치는영향
IV. 요약 및 결론
저자정보
Conflict of Interest
References

• 최용민(국립공주대학교 외식상품학과) | Youngmin Choi (Department of Foodservice Management and Nutrition, Kongju National Univeristy)
• 오지은(이화여자대학교 신산업융합대학) | Ji Eun Oh (College of Science & Industry Convergence, Ewha Womans University)
• 윤혜려(국립공주대학교 외식상품학과) | Hei-Ryeo Yoon (Department of Foodservice Management and Nutrition, Kongju National Univeristy) Corresponding author