논문 상세보기
pp.479-489
The objective of this study was to categorize consumers' food-related lifestyles into various types and discern the differences in consumer preferences for locally sourced ingredients in Home Meal Replacement (HMR) based on food-related lifestyles. The online survey was conducted from December, 2020, involving 474 adults who registered with Macro Mill Embrain. Statistical analyses, including frequency analysis, descriptive statistics, factor analysis, K-means cluster analysis, and one-way ANOVA were applied to the collected data. The findings revealed the ‘convenience-seeking group,’ the 'high interest in food-related lifestyle group,' and the ‘health and taste-seeking group.’ The ‘convenience-seeking group’ showed a high proportion of respondents (65%) didn’t check the origin, whereas the ’high interest in food-related lifestyle group’ (57.5%) and the ‘health and taste-seeking group’ (66.7) had higher proportions of respondents who checked the origin. Regarding the reasons for preferring locally sourced HMR, all three clusters emphasized safety, hygiene, and fresh ingredients as the most critical factors. This study represented the first exploration into consumer preferences for HMR using locally sourced ingredients, segmented by their food-related lifestyles. The findings provided valuable foundational information for the development of HMR using locally sourced ingredients and could be applied to decisions in the food industry and related policy-making.
서 론
연구대상 및 방법
1. 조사대상 및 기간
2. 조사내용 및 방법
3. 통계분석
결과 및 고찰
1. 조사대상자 일반사항
2. 조사대상자의 식생활라이프스타일
3. 식생활라이프스타일에 따른 군집분석
4. 식생활라이프스타일 군집에 따른 인구통계학적 및 가정간편식 지출 차이
5. 식생활라이프스타일 군집에 따른 가정간편식 원산지확인 및 선호도 차이
6. 식생활라이프스타일 군집에 따른 국내산 가정간편식선호 이유 및 향후 희망 속성
요약 및 결론
감사의 글
References
