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의사결정나무를 활용한 수산물 수출기업의 국제 인증 취득ㆍ유지 결정 요인 분석 KCI 등재

Analysis of Factors Influencing the Acquisition and Maintenance of International C ertifications b y S eafood E xport C ompanies U sing Decision Tree Analysis

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  • URLhttps://db.koreascholar.com/Article/Detail/440690
구독 기관 인증 시 무료 이용이 가능합니다. 5,400원
水産經營論集 (수산경영론집)
한국수산경영학회 (The Fisheries Business Administration Society Of Korea)
초록

In the evolving global food industry, international certifications have become essential for seafood export companies to ensure product safety, quality, and sustainability, as well as to meet consumer demands and regulatory standards. This study analyzes the decision-making factors influencing the acquisition and maintenance of international certifications among Korean seafood export companies, using decision tree analysis. The research surveyed 134 seafood export companies, focusing on six key factors: corporate characteristics, environmental factors, input factors, organizational structure, company capabilities, and external relationships. The decision tree analysis revealed that among corporate characteristics, the size of sales revenue, number of employees, and proportion of exports were found to play significant roles. For environmental factors, specific demands from overseas buyers, shifting consumer preferences, and compliance with global standards were identified as having a major impact. Regarding input factors, certification costs, validity periods, and investments in processing facilities were revealed to be critical variables. Organizational factors such as managerial support and dedicated personnel, capability factors like inter-departmental collaboration and processing system capacity, and relationship factors including partnerships with certification and export support agencies were also critical in the certification process. This study identified various factors influencing the decision-making process for acquiring and maintaining international certifications among Korean seafood export companies and analyzed the importance of detailed variables for the first time. Additionally, it provides practical and policy-oriented implications to promote the adoption of international certifications as part of efforts to enhance the global competitiveness of Korean seafood. Furthermore, this study contributes to the academic understanding of the decision-making process related to international certifications in seafood export companies.

목차
Abstract
I. 서 론
Ⅱ. 이론적 배경 및 선행연구
    1. 의사결정나무 분석의 개념
    2. 의사결정나무 분석의 구성요소 및 절차
    3. 의사결정나무 분석의 알고리즘
    4. 선행연구 검토
Ⅲ. 연구 설계
    1. 조사 대상 및 기간
    2. 조사 내용 및 방법
    3. 표본의 특성
Ⅳ. 실증 분석
    1. 변수의 조작적 정의
    2. 국제 인증 취득ㆍ유지 의사결정 분석
Ⅴ. 결 론
REFERENCES
저자
  • 박혜진(한국해양수산개발원 수산정책사업본부 부연구위원) | Hye-Jin Park (Associate Research Fellow, Fisheries Policy Implementation Department, Korea Maritime Institute, Busan, 49111, Rep. of Korea)
  • 김지웅(국립부경대학교 수산과학대학 해양수산경영경제학부 교수) | Ji-Ung Kim (Professor, Division of Marine & Fisheries Business and Economics, College of Fisheries Sciences, Pukyong National University, Busan, 48513, Rep. of Korea) Corresponding author