This study aimed to provide information useful for product development and strategies for the commercialization of weak flower tea through literature research and empirical analysis. The effect of the selection attributes for weak flower tea on loyalty according to quality was analyzed. The subjects surveyed included those in their 20s to 50s who preferred weak flower tea. The survey was conducted from January 5, 2024, to February 20, 2024. The results revealed that not only those in their 40s and 50s, but younger people also prefer weak flower tea these days. In the future, it is hoped that in addition to modern tea and coffee, research on flower tea will continue.

Abstract
I. 서 론
    1. 연구의 필요성
    2. 연구의 목적
II. 연구 내용 및 방법
    1. 연구 대상 및 기간
    2. 연구모형 및 가설
    3. 측정도구
III. 결과 및 고찰
    1. 인구통계학적 분석
    2. 요인 간 상관관계 분석
    3. 가설 검증
IV. 요약 및 결론
    1. 요약
    2. 결론
Conflict of Interest
References

• 박노숙(대구가톨릭대학교 외식조리경영학과) | Nosuk Park (Department of Restaurant Culinary Management, Daegu Catholic University, Korea) Corresponding author