WHO WILL PURCHASE SOUVENIRS ONLINE? EXPLORING CULTURAL EFFECTS FROM A NEUROPHYSIOLOGICAL APPROACH - koreascholar

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WHO WILL PURCHASE SOUVENIRS ONLINE? EXPLORING CULTURAL EFFECTS FROM A NEUROPHYSIOLOGICAL APPROACH

Soey Sut Ieng Lei, Katsy J. Lin, Lawrence Hoc Nang Fong, Kelsey Qi Li, Shun Ye, Elizabeth Agyeiwaah, Chong Fo Lei, Rob Law

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URLhttps://db.koreascholar.com/Article/Detail/441560

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.36

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Souvenir Cultural difference Electroencephalography Neuroscience

저자

Soey Sut Ieng Lei(University of Macau, Macao SAR China)
Katsy J. Lin(University of Macau, Macao SAR China)
Lawrence Hoc Nang Fong(University of Macau, Macao SAR China)
Kelsey Qi Li(University of Macau, Macao SAR China)
Shun Ye(Zhejiang University, P.R. China)
Elizabeth Agyeiwaah(University of Queensland, Australia)
Chong Fo Lei(Macao University of Tourism, Macao SAR China)
Rob Law(University of Macau, Macao SAR China)

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