RESEARCH ON THE IMPACT OF CUSTOMER RITUALIZED EXPERIENCE ON BRAND LOYALTY: THE MODERATING ROLE OF PERCEIVED SERVICE INTELLIGENCE - koreascholar

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RESEARCH ON THE IMPACT OF CUSTOMER RITUALIZED EXPERIENCE ON BRAND LOYALTY: THE MODERATING ROLE OF PERCEIVED SERVICE INTELLIGENCE

Shuman Wang, Mengyao Li, Chunlin Yuan, Tianjiao Wang, Juran Kim, Hakil Moon

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/441561

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.37

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Ritualized experience Consumer well-being Brand loyalty

저자

Shuman Wang(Changwon National University, Republic of Korea)
Mengyao Li(Henan University, China)
Chunlin Yuan(Henan University, China)
Tianjiao Wang(University of Glasgow, UK)
Juran Kim(Jeonju University, Republic of Korea)
Hakil Moon(Eastern Michigan University, USA)

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