A QUALITATIVE INQUIRY AND CONCEPTUALIZATION OF TRAVELER COMMITMENT TO CHATGPT - koreascholar

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A QUALITATIVE INQUIRY AND CONCEPTUALIZATION OF TRAVELER COMMITMENT TO CHATGPT

Hongxiao Yu, Pimonwan Doycharoen, Kawon Kim, Joohyung Park

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/441562

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.38

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

ChatGPT Travel Planning Traveler Commitment Investment Model

저자

Hongxiao Yu(Luther College, USA)
Pimonwan Doycharoen(Luther College, USA)
Kawon Kim(University of South Carolina, USA)
Joohyung Park(University of South Carolina, USA)

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