TEXT-IMAGE CONGRUENCE OF AIRBNB HOSTS AND CUSTOMER BOOKING BEHAVIOR - koreascholar

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TEXT-IMAGE CONGRUENCE OF AIRBNB HOSTS AND CUSTOMER BOOKING BEHAVIOR

Lingxue Zhan, Mingming Cheng

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/441564

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.47

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Thumbnail images Text-image congruence Curvilinear relationship Booking behavior

저자

Lingxue Zhan(Curtin University, Australia)
Mingming Cheng(Affiliation, Australia)

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