UNVEILING TRAVEL INFLUENCER EFFECTS THROUGH SOCIAL COMPARISON: EXAMINING WISHFUL TRAVELING AND COMPULSIVE TRAVEL VIDEO BROWSING - koreascholar

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UNVEILING TRAVEL INFLUENCER EFFECTS THROUGH SOCIAL COMPARISON: EXAMINING WISHFUL TRAVELING AND COMPULSIVE TRAVEL VIDEO BROWSING

Chien-Wen Chen, Mingchang Chih, Duong Thuy Trang Nguyen, Hoang-Thanh Duong

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/441565

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.48

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Wishful traveling Compulsive browsing Social comparison Theory Self-determination theory Parasocial interaction

저자

Chien-Wen Chen(Feng Chia University, Taiwan)
Mingchang Chih(National Chung Hsing University, Taiwan)
Duong Thuy Trang Nguyen(National Chung Hsing University, Taiwan)
Hoang-Thanh Duong(Feng Chia University, Taiwan)

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