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UNVEILING TRAVEL INFLUENCER EFFECTS THROUGH SOCIAL COMPARISON: EXAMINING WISHFUL TRAVELING AND COMPULSIVE TRAVEL VIDEO BROWSING

Chien-Wen Chen, Mingchang Chih, Duong Thuy Trang Nguyen, Hoang-Thanh Duong
  • 언어ENG
  • URLhttps://db.koreascholar.com/Article/Detail/441565
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.48
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
키워드
Wishful travelingCompulsive browsingSocial comparison TheorySelf-determination theoryParasocial interaction
저자
  • Chien-Wen Chen(Feng Chia University, Taiwan)
  • Mingchang Chih(National Chung Hsing University, Taiwan)
  • Duong Thuy Trang Nguyen(National Chung Hsing University, Taiwan)
  • Hoang-Thanh Duong(Feng Chia University, Taiwan)
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