VR'S EXPERIENCE ECONOMY: BEHAVIORAL DIFFERENCES AND USAGE INTENT OF CHINESE AND KOREAN CONSUMERS - FORBIDDEN CITY & GYEONGBOKGUNG PALACE EXAMPLES - koreascholar

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VR'S EXPERIENCE ECONOMY: BEHAVIORAL DIFFERENCES AND USAGE INTENT OF CHINESE AND KOREAN CONSUMERS - FORBIDDEN CITY & GYEONGBOKGUNG PALACE EXAMPLES

Yunahan Fang, Yerim Chung

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/441566

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
pp.49-50

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Tourism industry Seoul Gyeongbokgung Palace Immersive VR technology Experience Satisfaction Visit intention

저자

Yerim Chung(Yonsei University, Republic of Korea)
Yunahan Fang(Yonsei University, Republic of Korea)

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