논문 상세보기

IMPACT OF INTERNET CELEBRITY CHARACTERISTICS ON FANS’ CONTINUOUS FOLLOWING BEHAVIOUR

Kit Hong Wong, Cheng Joo Eng, Cheng-Han Lin
  • 언어ENG
  • URLhttps://db.koreascholar.com/Article/Detail/441568
모든 회원에게 무료로 제공됩니다.
Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.55
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
키워드
Internet celebrity characteristicsJustice theorySource-attractive modelPerceived credibilityContinuous following
저자
  • Kit Hong Wong(Fooyin University, Taiwan)
  • Cheng Joo Eng(Fooyin University, Taiwan)
  • Cheng-Han Lin(Fooyin University, Taiwan)
인용하기
양식 선택
언어 선택
로그인