IMPACT OF INTERNET CELEBRITY CHARACTERISTICS ON FANS’ CONTINUOUS FOLLOWING BEHAVIOUR - koreascholar

논문 상세보기

IMPACT OF INTERNET CELEBRITY CHARACTERISTICS ON FANS’ CONTINUOUS FOLLOWING BEHAVIOUR

Kit Hong Wong, Cheng Joo Eng, Cheng-Han Lin

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/441568

모든 회원에게 무료로 제공됩니다.

Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.55

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Internet celebrity characteristics Justice theory Source-attractive model Perceived credibility Continuous following

저자

Kit Hong Wong(Fooyin University, Taiwan)
Cheng Joo Eng(Fooyin University, Taiwan)
Cheng-Han Lin(Fooyin University, Taiwan)

같은 권호 다른 논문