FROM REVIEWS TO REVENUE: EXAMINING THE IMPACT OF SOURCE MATERIAL AND ONLINE REVIEWS ON BOX OFFICE REVENUE - koreascholar

논문 상세보기

FROM REVIEWS TO REVENUE: EXAMINING THE IMPACT OF SOURCE MATERIAL AND ONLINE REVIEWS ON BOX OFFICE REVENUE

Kosetsu Matsukasa, Woosik Shin

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/441569

구독 기관 인증 시 무료 이용이 가능합니다. 4,000원

Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
pp.56-60

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Online Review Source material Box office revenue Regression analysis

저자

Woosik Shin(Musashi University, Japan)
Kosetsu Matsukasa(Musashi University, Japan)

같은 권호 다른 논문