LIVE STREAMER CHARACTERISTICS AND AUDIENCE BEHAVIOR: A META-ANALYTICAL REVIEW - koreascholar

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LIVE STREAMER CHARACTERISTICS AND AUDIENCE BEHAVIOR: A META-ANALYTICAL REVIEW

Pei-Yu Chien, Ce (Jacky) Mo, Cheng-Hao Liu

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URLhttps://db.koreascholar.com/Article/Detail/441570

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.61

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Live streaming Streamer characteristics Streamer expertise Meta-analysis Streamer trustworthiness Streamer attractiveness

저자

Pei-Yu Chien(National Tsing Hua University, Taiwan)
Ce (Jacky) Mo(School of Information Systems and Technology Management, Australia)
Cheng-Hao Liu(National Tsing Hua University, Taiwan)

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