THE IMPACT OF DIGITAL EXPERIENCE, CLIENT CENTRICITY, AND ONLINE PRIVACY ON CUSTOMER SATISFACTION: THE MEDIATING ROLE OF OMNICHANNEL CUSTOMER EXPERIENCE - koreascholar

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THE IMPACT OF DIGITAL EXPERIENCE, CLIENT CENTRICITY, AND ONLINE PRIVACY ON CUSTOMER SATISFACTION: THE MEDIATING ROLE OF OMNICHANNEL CUSTOMER EXPERIENCE

Vera Butkouskaya, Kenan Shukiurov

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/441571

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.62

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Omnichannel customer Experience Digital experience Client centricity Online privacy Customer satisfaction

저자

Vera Butkouskaya(HSE Graduate School of Business, Russia)
Kenan Shukiurov(HSE Graduate School of Business, Russia)

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