SOCIAL ELEMENTS OF INNOVATIVE/TRADITIONAL PRACTICES IN SUBSISTENCE ENTREPRENEURSHIP: EXAMINING SUBSISTENCE ENTREPRENEURS IN SOUTHERNMOST RURAL THAILAND ON THE ROLE OF TECHNOLOGY IN SHAPING BEHAVIORS - koreascholar

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SOCIAL ELEMENTS OF INNOVATIVE/TRADITIONAL PRACTICES IN SUBSISTENCE ENTREPRENEURSHIP: EXAMINING SUBSISTENCE ENTREPRENEURS IN SOUTHERNMOST RURAL THAILAND ON THE ROLE OF TECHNOLOGY IN SHAPING BEHAVIORS

Yupin Patarapongsant, Roland Gau

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/441574

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
pp.75-77

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

저자

Yupin Patarapongsant(Chulalongkorn University, Thailand)
Roland Gau(National YangMing ChiaoTung University, Taiwan)

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