AI-DRIVEN CONTENT STRATEGIES: ENHANCING CONSUMER ENGAGEMENT AND LOYALTY

논문 상세보기

Catarina Maurício Domingos, Ricardo Godinho Bilro, Sandra Maria Correia Loureiro, Cidália Morais Custódio

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글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

AI-enhanced contentAI-driven personalizationMarketing campaignsPurchase intentionBrand Advocacy

저자

Catarina Maurício Domingos(ISCTE University Institute of Lisbon, Portugal)
Ricardo Godinho Bilro(ISCTE University Institute of Lisbon and BRU - Buiness Research Unit, Portugal)
Sandra Maria Correia Loureiro(ISCTE University Institute of Lisbon and BRU – Business Research Unit, Portugal)
Cidália Morais Custódio(ISCTE University Institute of Lisbon, Portugal)

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