PROVIDING CAUSAL EXPLANATION ENHANCES CONSUMER ADOPTION OF NEW PRODUCTS - koreascholar

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PROVIDING CAUSAL EXPLANATION ENHANCES CONSUMER ADOPTION OF NEW PRODUCTS

Zhenfeng Ma, Jiayi He

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/441645

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.90

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Consumer Adoption New Product Innovation Technology Mental Simulation

저자

Zhenfeng Ma(Jiangnan University, China)
Jiayi He(Jiangnan University, China)

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