THE POWER OF VISUAL DISPLAY: HOW PRODUCT UNIT PRESENTATION SHAPES PROMOTIONAL EFFECTIVENESS IN ONLINE ENVIRONMENTS - koreascholar

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THE POWER OF VISUAL DISPLAY: HOW PRODUCT UNIT PRESENTATION SHAPES PROMOTIONAL EFFECTIVENESS IN ONLINE ENVIRONMENTS

Sohyeon Park, Song Oh Yoon

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/441647

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
pp.97-99

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Digital Marketing Visual Presentation Feeling Right Promotional Effectiveness Concept Activation

저자

Song Oh Yoon(Korea University, South Korea)
Sohyeon Park(Ajou University, South Korea)

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