DIGITAL TRANSPARENCY IN FAST FASHION: THE INFLUENCE OF DIGITAL PRODUCT PASSPORTS ON CONSUMER PURCHASING DECISIONS - koreascholar

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DIGITAL TRANSPARENCY IN FAST FASHION: THE INFLUENCE OF DIGITAL PRODUCT PASSPORTS ON CONSUMER PURCHASING DECISIONS

Vera Herédia-Colaço, Leonor Silva

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/441648

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.100

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Digital Product Passports Fast-Fashion Brand Transparency CPE Purchase Decisions

저자

Vera Herédia-Colaço(Católica Lisbon School of Business and Economics, Portugal)
Leonor Silva(Católica Lisbon School of Business and Economics, Portugal)

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