EFFECTS OF THE CONTENT OF CHATBOT CONVERSATIONS ON THE ADVERTISING PERSONALIZATION PARADOX - koreascholar

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EFFECTS OF THE CONTENT OF CHATBOT CONVERSATIONS ON THE ADVERTISING PERSONALIZATION PARADOX

Masahiko Shibuse, Satoshi Nakano

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/441650

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
pp.106-111

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Chatbot Advertising Expectation Violation Personalization Paradox

저자

Masahiko Shibuse(Kanto Gakuin University, Japan)
Satoshi Nakano(Chuo University, Japan)

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