AI-PERSONALIZED ADVERTISING: ACCEPTANCE AND EXPERIENCE CO-CREATION - koreascholar

논문 상세보기

AI-PERSONALIZED ADVERTISING: ACCEPTANCE AND EXPERIENCE CO-CREATION

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/441651

구독 기관 인증 시 무료 이용이 가능합니다. 3,000원

Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
pp.112-114

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Artificial Intelligence Personalized Advertising SOR Model Progressive Adjustment Omnichannel Harmonization

저자

Hien Thu Bui(York St John University, UK)

같은 권호 다른 논문