LUXURY BECOMES TOO ACCESSIBLE: THE ANTECEDENTS AND EFFECTS OF LUXURY DEMOCRATICATION - koreascholar

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LUXURY BECOMES TOO ACCESSIBLE: THE ANTECEDENTS AND EFFECTS OF LUXURY DEMOCRATICATION

Youngju Jung, Heaseung Jeong, Jungwon Kim, Yongjun Sung

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/441653

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
pp.116-119

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Luxury Democratization Brand Equity Consumer-Perceived Luxury Values Consumer Attitudes Engagement

저자

Youngju Jung(Korea University, Republic of Korea)
Heaseung Jeong(Inha University, Republic of Korea)
Jungwon Kim(Seoul National University, Republic of Korea)
Yongjun Sung(Korea University, Republic of Korea)

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