EXPLORING THE IMPACT OF USER-GENERATED CONTENT ON LUXURY BRANDING - koreascholar

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EXPLORING THE IMPACT OF USER-GENERATED CONTENT ON LUXURY BRANDING

Chaeyeon Park, Minjung Cho, Erin Cho

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/441654

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.120

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

User-Generated Content (UGC)Narrative Transportation Theory Text mining Consumer Survey Social Media Influencers

저자

Chaeyeon Park(The Hong Kong Polytechnic University, Hong Kong)
Minjung Cho(The Hong Kong Polytechnic University, Hong Kong)
Erin Cho(The Hong Kong Polytechnic University, Hong Kong)

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