MORE REAL ISN’T ALWAYS BETTER: HOW CONSUMERS RESPOND TO CUSTOMIZED VS. SELF-REPLICA AVATARS IN VIRTUAL FITTING - koreascholar

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MORE REAL ISN’T ALWAYS BETTER: HOW CONSUMERS RESPOND TO CUSTOMIZED VS. SELF-REPLICA AVATARS IN VIRTUAL FITTING

Chorong Youn, Sunwoo Kim, Songmee Kim

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/441656

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
pp.127-131

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Virtual Fitting Services (VFS)Self-Replica Avatars Customized Avatars Body Size

저자

Songmee Kim(The Hong Kong Polytechnic University, Hong Kong)
Sunwoo Kim(Seoul National University, Republic of Korea)
Chorong Youn(Pusan National University, Republic of Korea)

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