As an emerging force in the entertainment field of the new media era, the rise and development of Chinese mini web dramas are the result of the interweaving of multiple factors, with profound social, cultural and technological changes underlying them. They provide the public with a self-isolated heterotopia that breaks away from the "heavy reality", featuring high plot density and excitement. Against this backdrop, this paper approaches from the perspective of psychoanalysis, takes Lacan's "pleasure" theory as the theoretical framework, divides the development process of mini web dramas into three stages: the initial trial stage, the middle-term exploration stage and the current quality improvement stage, analyzes the consumption practice of mini web dramas under the "pleasure" theory, and further dissects the phenomena of racing production under the "fast-food mode" and consumption alienation under the generalization of commodity logic in the mini web drama industry, so as to provide theoretical support and practical inspiration for the innovative development of the mini web drama industry.
中国微短剧作为新媒体时代娱乐领域的一股新兴力量,它的兴起与发展 是多种因素交织的结果,其背后蕴含着深刻的社会、文化与技术变革。其 为大众提供了一个脱离“沉重现实”的自我隔离式的异托邦,具有高情节密 度与刺激性的特征。在此背景下,本文从精神分析的视域切入,以拉康的 “快感”理论作为理论框架,将中国微短剧的发展历程分为初期试水、中期 探索与当下提质三个阶段,分析“快感”理论下微短剧的消费实践,进而剖 析中国微短剧产业“快餐模式”下的竞速生产及商品逻辑泛化下的消费异化 现象,为中国微短剧产业的创新发展提供理论支撑与实践启示。