ATTACHED TO AR EXPERIENCES: THE ROLE OF SELF-CONSTRUAL AND EMOTIONAL INTELLIGENCE

논문 상세보기

Mariana Berga Rodrigues, Sandra Maria Correia Loureiro, Maria João Santos Coelho

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글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Augmented Reality ExperiencesIKEASelf-ConstrualEmotional IntelligenceBrand Attachments

저자

Mariana Berga Rodrigues(Instituto Universitário de Lisboa (ISCTE-IUL) and Business Research Unit (BRU-IUL), Portugal)
Sandra Maria Correia Loureiro(Instituto Universitário de Lisboa (ISCTE-IUL) and Business Research Unit (BRU-IUL), Portugal)
Maria João Santos Coelho(Instituto Universitário de Lisboa (ISCTE-IUL))

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