HIGH FASHION MEETS HIGH TECH: NFTs ADDING SPARKLE TO LUXURY SHOPPING - koreascholar

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HIGH FASHION MEETS HIGH TECH: NFTs ADDING SPARKLE TO LUXURY SHOPPING

Aihoor Aleem, Sandra Loureiro, Filipe Santos

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442347

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
pp.144-149

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

NFTs Brand Coolness Luxury Consumer Behaviour

저자

Aihoor Aleem(BRU-ISCTE, Portugal)
Sandra Loureiro(BRU-ISCTE, Portugal)
Filipe Santos(ISCTE, Portugal)

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