A VALUE CO-CREATION FRAMEWORK FOR UNDERSTANDING CONSUMER INTENTION TO ADOPT AI IN MOBILE BANKING - koreascholar

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A VALUE CO-CREATION FRAMEWORK FOR UNDERSTANDING CONSUMER INTENTION TO ADOPT AI IN MOBILE BANKING

Lee Wan Qi, Thoo Ai Chin, Nur Shafeera Mohamad, Huam Hon Tat

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442349

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
pp.154-155

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Value co-creation Trust Intention to adopt AI in mobile banking

저자

Huam Hon Tat(City University of Macau, China)
Nur Shafeera Mohamad(Universiti Teknologi Malaysia, Malaysia)
Thoo Ai Chin(Universiti Teknologi Malaysia, Malaysia)
Lee Wan Qi(Universiti Teknologi Malaysia, Malaysia)

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